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Sharing a great post written by Sheena White over at SocialQuant on how to get more Twitter followers, which most of you know is my favorite social media platform.
We all want to get Twitter followers and have large communities, and I think most of us know by now that paying for followers is a waste of money.
Paid followers will never actually buy from you or share your content or engage with you in any way.
They’re just there to provide numbers…and inevitably they will go away and leave you with a mass deficit.
But how can you grow a large community of Twitter followers? Or better yet, how can you grow a large TARGETED community of followers?
Other than using Social Quant (shameless self-promotion), there are some simple strategies you can use to get Twitter followers.
Check out this list of 25 simple ways how to get Twitter followers, along with an awesome infographic at the end.
1. Add a great profile image…of your face
If possible, use a great image of yourself rather than a logo so people know who you are and who they’re talking to. I know this isn’t always possible, especially if you’re just managing the account for a large brand. If that’s the case, at least include your name at the end of your tweets so people know who they’re talking to. Zappos is the perfect example. Their customer service team signs off on their tweets to add a more human element.
2. Brand your header image
Your header should be 1500 x 500 pixels and should be branded like your other social media profiles (and your website) so there’s no confusion when a new user lands on your profile.
3. Be very clear in your bio
Your Twitter bio is an opportunity to tell people exactly what you do and how you can help them. It’s also a great place to share some personal tidbits about who you are (if appropriate, of course) so that you can attract people with similar interests and values.
4. Brand your color scheme
Customize your color scheme to use the same colors from your website. You want the same branded look across all your social channels. Take a look at Kim Garst Twitter page, she does a great job of this.
5. Make it easy for people to follow you from your blog
You should be sharing your blog content everywhere, from Facebook to Twitter. However, some people may come across it organically. Make it easy for EVERYONE to find your Twitter account from your blog by adding a follow widget.
6. Add social share buttons to your individual blog posts
Make sure you have social share buttons (including a Twitter share button) on every blog post to make it easy for readers to share the post with their own fans and followers.
7. Set up tweet cards
Like all other visual elements on Twitter, tweet cards get more engagement than text updates. Since your followers are engaging with your tweet cards and retweeting them, you are likely to accumulate more followers in the process.
8. Put a Twitter link in the author bio on your site
Make it easy for people to visit your Twitter profile and follow you after they read the bio on your website.
9. Link to influences in your blog and share the blog posts with them via Twitter
Great content producers and industry leaders within your niche have a direct influence over your target audience. Try referencing them and their work in your content, linking to them in the process. Then let them know via Twitter and share a link to the content. If the article is good they will, hopefully, retweet the blog post and score you some extra followers (and traffic to your site, as well).
10. Embed tweets into your blog content
If you’re using Twitter for customer service, chances are you have provided valuable information to your customers through your tweets. Create content based on what your customers are asking, what they need, and reference the Twitter conversation where the problem or need was first recognized. Embed the tweet directly in your blog post. Not only will you be showing a real world example, you’ll also make it easy for others to find your account to follow you.
11. Give Triberr a try
Triberr is a “community of talented Bloggers and Influencers come together to read and share great content.” Add your own RSS feed to Triberr to increase your reach and develop relationships with others in the community.
12. Avoid sending too many tweets in a short period of time
Add your tweets to Hootsuite, Buffer, Post Planner, or Social Oomph and space them out so they are tweeted throughout the day. If you start rapid firing too many tweets in a short period of time you’ll start to monopolize your followers’ newsfeeds, which will likely result in lost followers.
13. Stop sending automated DM’s (or if you do send them, so do wisely)
When done right, this can actually be a great tool for generating traffic or engaging your audience. However, if you aren’t doing it right and you come across as a spammer, you’re likely going to lose followers. If you choose to use DMs, just make sure you’re careful about what you put in the message and that what you’re saying is valuable. Try to open a conversation. However, if all you’re saying is “thanks for following me” (or some other version of that) don’t send one.
14. Tweet more frequently
Obviously you want to make sure that you’re providing value at all times, so tweeting just to get SOMETHING into the newsfeed won’t do you any favors. On the other hand, if you’re only tweeting once a day, chances are that most of your audience will never see it, even if every one of those 140 characters is packed with value. I recommend tweeting hourly for at least 12 hours a day. You can tweet even more frequently if you have a large following. Just be careful not to go overboard with the frequency.
15. Be sociable
You’re going to have a hard time building an engaged following if you aren’t engaging with your audience at all. Block out a portion of your day, possibly multiple blocks of time if you have a highly engaged audience, to engage and respond to direct messages and @mentions. Also, don’t forget your manners. Make sure you’re thanking people for retweeting your content.
16. Follow your ideal customers
It’s far more likely that people you follow will reciprocate and follow you back if they’re interested in what you have to offer. Try to people to follow based on conversations they’re having on Twitter (you can perform keyword searches using the advanced search feature) or by following your competitors’ followers.
17. Ask for retweets
People are surprisingly shy when it comes to asking for retweets. In fact, less than 1% of brands have asked for a retweet. This is a huge missed opportunity.
While you obviously don’t want to bombard your audience with requests to retweet your message, you DO when to ask from time to time. Just make sure you spell out the word retweet entirely, rather than using the abbreviation RT. The retweet rate when you spell the word out is 23 times higher than when you abbreviate.
18. Tweet a variety of content
Your get far more engagement if you’re sharing a variety of content on your account. Yes, it’s completely okay to share status updates, especially if you offer a variety of content, from blog posts to quotes. However, also be sure to include some other types of content like images and videos.
19. Use Click to Tweet
Click to Tweet is a very simple WordPress plugin that allows you to turn your content into tweetable quotes. This simple tool makes it extremely easy for people to retweet your content and YOU get control over what the tweets say. It’s a win-win.
20. Use hashtags on every tweet
Include relevant hashtags in your niche to make your tweets searchable and increase the number of eyeballs on your content. I recommend Hashtagify.me since it’s a free and simple tool that helps you get a better idea of the top hashtags people are using around your niche.
21. Pin your most important updates
Do you have any upcoming events or special promotions? Pin them to the top of your Twitter profile so anyone who visits will see the most important content right away. If they are your ideal client, they will be more likely to want to follow you and, ideally, share.
22. Share great content. Always
This applies to all of your social profiles, honestly. You want to always provide value, first and foremost. Because you should be trying to reach a particular audience you need to focus on providing content that that audience will be interested in seeing. It may be a combination of educational and entertaining posts, but it should always provide value.
23. Share other users’ content
It’s the rule of reciprocity. If you want more love, you have to give more love. The more you share other people’s content and tag them, the more likely you will be to share your content in return. In addition to trying to get on the radar of key influencers, this is also just a great way to produce useful content for your own audience.
24. Join tweet chats
Tweet chats are happening every day around Twitter for a wide variety of industries. They are a great way to connect with a large number of people who are interested in a topic and one that, hopefully, is relevant to your business. As such, it’s a great way to get a lot of new followers that are connected to your niche.
25. Schedule your tweets for when your audience is online
It won’t matter if you’re sharing nothing but amazing, tweet-worthy content if none of your audience is online when you’re sharing it. Tweroid is a great tool for establishing when your audience is most active. While you still want to spread your content out throughout the day, this tool makes it easy to pinpoint the time when you DEFINITELY should have some tweets scheduled.
Following this list of 25 tips on how to get Twitter followers, you’ll quickly begin seeing much more engagement.
Who’s ready to get started?
Check out this great infographic from Blogging Wizard for a more graphical representation of how to build twitter followers!
25 Smart Ways To Grow Your Twitter Following via BloggingWizard.com