Marketing Campaigns and Influencers

I have previously written about engaging bloggers/influencers in marketing campaigns so I found this article from Everywhere Agency to be very timely.  I am currently working with a client on this strategy and find it accurate and on point. Read through the article and let me know what you think and if your company or … Read more

National Entrepreneurship Week Events in Delaware

I am so excited to be part of this great event – I hope some of you will be able to attend!   Support Small Businesses and Entrepreneurs as they are the driving force behind America’s economic recovery!

Social Media Marketing for Industries You Wouldn’t Have Considered

As a Social Media manager with several clients who are realtors, it was great waking up this morning and reading this article by Anna Johansson on Twitter: Social media is no longer something “in the future”, it is “in the here and now”, therefore, all businesses should have a presence on the internet.  Carving out some … Read more

DuPont is Downsizing but Small Businesses are Thriving

DuPont is Downsizing…Small Businesses are Thriving…Are you ready for an Encore Career? If you are a Delawarean then I know you have read the news: DuPont to cut 1,700 jobs in Delaware  If not, it goes a little something like this: DuPont will eliminate about 1,700 jobs in Delaware by early 2016. CEO Ed Breen … Read more

Social Media Marketing for Small Businesses – 5 Steps

Social Media Marketing is not a quick fix, it takes time, commitment and consistency. As a small business owner it is important to listen to your potential customers and clients, learn about what they want and then build relationships with them. Laura Lake, a Social Media Expert wrote a great article 5 Steps To a … Read more

Social Media Marketing for Small Businesses – Part 1

Some of you may know that I have been teaching Basic Blogging and Social Media Marketing classes via The Money School of Delaware  for over 3 years now, and recently I taught the last class of the year.   Most of the classes are taught in a two part series because it makes it easier to digest … Read more

Working with Bloggers is a Win Win

Working with Bloggers I hope you read my previous post, 6 Do’s and Don’ts of Blogger Outreach so that you have a better understanding of how to approach bloggers for marketing campaigns. Small business owners and marketers are always looking for new ways to improve their marketing campaigns especially when it comes to Social Media, … Read more

6 Do’s and Don’ts of Blogger Outreach

As a blogger for more than 4 years there have been some really irritating “Don’ts” that I wish more business owners were aware of when reaching out to bloggers for collaborations or for sponsored posts.   Having recently read this article from Jeff Foster, co-founder and CEO at Tomoson it really highlighted some of those don’ts as well as a few … Read more

Don’t Be Scared of Social Media

Don’t Be Scared of Social Media If I’ve heard it once, I’ve heard it too many times, “I am not on Facebook because its too much negative noise” or “I am not on Twitter because there is too much to learn”, and my response is always “don’t be scared”, just get on there! As a Social Media … Read more

Tax Planning 101 for Small Business Owners

Tax Planning 101 for Small Business Owners I am sharing this important tax information as written by Melinda Emerson now for small business owners because March 31st will be here before you know it. If you start preparing early you can avoid a lot of frustration later. I’m willing to bet that thinking about your business … Read more