ProFinder by LinkedIn

I found this post over on Social Media Today and wanted to share it as there were some recent changes made at LinkedIn that no one seemed to notice – did you? John Nemo   The ability to sell your products and services on LinkedIn is about to get a whole lot easier – and that’s good news … Read more

Marketing Campaigns and Influencers

I have previously written about engaging bloggers/influencers in marketing campaigns so I found this article from Everywhere Agency to be very timely.  I am currently working with a client on this strategy and find it accurate and on point. Read through the article and let me know what you think and if your company or … Read more

Visual Digital Marketing with Vine

Digital marketing is the promotion of products or brands via one or more forms of electronic media.  Humans are much more visual creatures which is why platforms such as Vine, Periscope, and YouTube are so popular on the internet. Visual Digital media is a growing source of entertainment, news, shopping and social interaction, and consumers … Read more

DuPont is Downsizing but Small Businesses are Thriving

DuPont is Downsizing…Small Businesses are Thriving…Are you ready for an Encore Career? If you are a Delawarean then I know you have read the news: DuPont to cut 1,700 jobs in Delaware  If not, it goes a little something like this: DuPont will eliminate about 1,700 jobs in Delaware by early 2016. CEO Ed Breen … Read more

Social Media Marketing for Small Businesses – 5 Steps

Social Media Marketing is not a quick fix, it takes time, commitment and consistency. As a small business owner it is important to listen to your potential customers and clients, learn about what they want and then build relationships with them. Laura Lake, a Social Media Expert wrote a great article 5 Steps To a … Read more

Social Media Marketing for Small Businesses – Part 1

Some of you may know that I have been teaching Basic Blogging and Social Media Marketing classes via The Money School of Delaware  for over 3 years now, and recently I taught the last class of the year.   Most of the classes are taught in a two part series because it makes it easier to digest … Read more

9 Reasons Why A Blog is Important for Your Career and Life

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9 Reasons Why A Blog is Important for Your Career and Life Written by Jeff Bullas Do you remember this 2-day eCommerce workshop that I attended in Dover last month? Well one of the small business owners asked who I was and what I did. I told her I was a blogger and a Social … Read more

Facebook Plunges Into Home Repair Matchmaking Service

Facebook Plunges Into Home Repair Matchmaking Service Spencer Soper Facebook Inc. is the latest technology company that wants to connect you with a handyman who can install a ceiling fan or fix a leaky toilet, following Amazon.com Inc., Google Inc. and a slew of startups seeking ways to make money from the $300 billion home-improvement … Read more