Social Media Marketing for Small Businesses – 5 Steps

Social Media Marketing is not a quick fix, it takes time, commitment and consistency. As a small business owner it is important to listen to your potential customers and clients, learn about what they want and then build relationships with them. Laura Lake, a Social Media Expert wrote a great article 5 Steps To a … Read more

Social Media Marketing for Small Businesses – Part 1

Some of you may know that I have been teaching Basic Blogging and Social Media Marketing classes via The Money School of Delaware  for over 3 years now, and recently I taught the last class of the year.   Most of the classes are taught in a two part series because it makes it easier to digest … Read more

6 Do’s and Don’ts of Blogger Outreach

As a blogger for more than 4 years there have been some really irritating “Don’ts” that I wish more business owners were aware of when reaching out to bloggers for collaborations or for sponsored posts.   Having recently read this article from Jeff Foster, co-founder and CEO at Tomoson it really highlighted some of those don’ts as well as a few … Read more

Don’t Be Scared of Social Media

Don’t Be Scared of Social Media If I’ve heard it once, I’ve heard it too many times, “I am not on Facebook because its too much negative noise” or “I am not on Twitter because there is too much to learn”, and my response is always “don’t be scared”, just get on there! As a Social Media … Read more

Facebook Plunges Into Home Repair Matchmaking Service

Facebook Plunges Into Home Repair Matchmaking Service Spencer Soper Facebook Inc. is the latest technology company that wants to connect you with a handyman who can install a ceiling fan or fix a leaky toilet, following Amazon.com Inc., Google Inc. and a slew of startups seeking ways to make money from the $300 billion home-improvement … Read more

10 tips to increase the traffic to your blog using LinkedIn

Grow Your Blog Audience on LinkedIn By Susan Gunelius Blogging Expert LinkedIn is one of the most popular social networking sites, particularly for business people and career-oriented people. It’s also a great place to build relationships, share your content and expertise, and drive traffic to your blog. Following are 10 tips to increase the traffic … Read more

Tech Neck and Technology

 High-tech Can Be a Pain in the Neck How Smartphones Can Hurt Your Neck Written by Stewart G. Eidelson, MD We live in a constantly connected world. One where anyone can reach you at any time, unless you’re on a beach in the British Virgin Islands and “accidentally” drop your smartphone into the water. Other … Read more

Selfies will kill off passwords ‘within five years’, says MasterCard

SOPHIE CURTIS, THE DAILY TELEGRAPH TECH OCT. 3, 2015, 9:56 PM Mastercard has started rolling out a new technology that could allow customers to make purchases online by taking a selfie rather than entering a password. As previously rumored, the technology, called MasterCard Identity Check, will enable shoppers to make payments simply by placing a … Read more

How Do You Get Your News?

A July 2015 study from Pew Research Center reveals that increasing numbers of Twitter and Facebook users visit the platforms to get news. Of the over 2,000 study participants, 63% now depend on both channels for updates on national events and political issues, big leaps from 2013 numbers. Twitter, which was more news-oriented from the … Read more