Social Media Marketing is not a quick fix, it takes time, commitment and consistency. As a small business owner it is important to listen to your potential customers and clients, learn about what they want and then build relationships with them.
Laura Lake, a Social Media Expert wrote a great article 5 Steps To a Winning Social Media Strategy which I have summarized below.
Social Media Marketing is not all about selling it is about sharing values and ideals. By constantly listening, learning and cultivating relationships with your targeted audience you will see real results from your Social Media Marketing Campaign.
Step 1 – Content
Content is king, however, it must be consistent, shared, read and commented on by others. In equal measure, content written by others must also be shared, read and commented on to build strong and reciprocating foundations.
Step 2 – RSS
Really Simple Syndication will not only help you create content for sharing but it is also an easy way to receive relevant content for you and your targeted audience. Make sure to sign up to blogs with subjects within the niche that is of interest to your readers. Don’t waste time signing up for those that are not relevant to your targeted audience.
Step 3 – Social Search
Google My Business, Yelp and other social media search engines are vital to your SEO and discoverability. Your business and content should be shared and appear in multiple search engines. It also assists in managing your reputation allowing you to read what your audience is saying and allowing you to connect with them.
Step 4 – Social Bookmarking
Social Bookmarking sites such as Delicious and StumbleUpon enables users to save links to web pages that they want to remember and/or share. These bookmarks are usually public, but can be saved privately, shared only with specified people or groups providing you with more content to share with your targeted audience.
Step 5- Social Media Networks
Step five obviously includes social media networks, branch out and take advantage of the numbers of potential prospects that you might find in social networks like Facebook, Twitter, LinkedIn and Google+ but unless you’ve implemented the previous steps climbed up the ladder, you will only find frustration. Social networks should work to grow your business, not just suck away your time. Social networks networks carry a lot of value to your business, but without content and engagement these networks will leave you empty handed.
Social media does have value, but you must be willing to:
Climb the social media marketing ladder and invest in each and every step.
Develop a clear and concise strategy that you and your team can follow.
Set benchmarks and milestones to gauge what’s working and what’s not working – this will help in finding social media marketing success.
Social media marketing does work, but it does not work overnight – it takes work! Invest in it, you won’t regret it.